Our fourth episode interviews Dr. Bjorn Hanson, where we spoke about both the history and the future of the lodging industry. He shared some fascinating insights from previous downturns and times when the industry has had to recover from external factors.
He also spoke about demand segmentation and the shift to a more personalised approach, where hotels respond to the needs and preferences of travellers on a per stay basis. Finally Bjorn spoke about how hospitality education should be driven by the fundamentals of the industry.
Host: Peter Russell
Guest: Dr. Bjorn Hanson